|
27.03.2017 - Blake
(http://www.hej.mielec.pl/forum/go:profil/art29805.html)
Text marketing campaigns are becoming very common place in today s retail and service sectors. From pharmacies to fitness gyms and from furniture stores to pizza parlors, text marketing is becoming a widely used and thoroughly effective marketing tool.
Outlined below are the five most important reasons why I believe text marketing outperforms all other marketing methods.
1._ Low Cost and High Return on Investment
Commercials, print ads, sponsorship and outdoor advertising can all be cost prohibitive for many bar those with lavish marketing and advertising budgets. Text marketing however has such low set up and running costs that campaigns can be launched and executed for a fraction of costs associated with the more traditional marketing channels.
With the cost effectiveness and high response rates of text marketing campaigns, there are simply no other marketing mediums out there that can touch it for return on investment.
2._ Open Rate and Response Rate
The statistics do not lie. Almost 100% of text messages are opened. Mobile coupons and special offers sent by text message have a redemption rate of between 5% and 15% as compared to 1% and lower for traditional coupons. If you want your marketing message or special offer read and used, then text marketing out performs all others with quite a bit to spare._
3._ Intimacy and Personalization
Your keys, your wallet and your phone - these are the only things that you never leave home without. The mobile phone is probably the most intimate object that a person owns in the fast moving digital age and few electronic gadgets have become as close a part of our daily lives than our mobile phone. Because mobile phones are such a personal part of our world, this form of mobile marketing has the potential to create a uniquely powerful impact on the recipient. Text messages can be personalized to the recipient and delivered to their pockets within seconds; no other form of marketing can achieve this level of intimacy and personalization.
4._ Speed and Flexibility
We now live in the fast moving information age where circumstance and environment can change on a daily if not hourly basis. The modern business must be flexible and adaptable to keep pace with the change and so must their marketing campaigns. As there is virtually no lead time to text message marketing, campaigns can be conceived of and delivered to their target audience in a matter of minutes. Whether it s driving footfall on a slow day or clearing stock before months end, the speed of a text message cannot be matched. Text marketing allows businesses to immediately respond to the events of the day or to a competitor s special offer almost instantaneously.
5._ Highly Targeted
The days when marketers could send out marketing messages into the ether in the hope that they would land on their target consumer are over. For any company with even one eye on costs it s now essential that every marketing and advertising campaign they run is highly targeted. Marketing messages sent by text message are sent directly to the pockets of their target market and are opened within minutes and sometimes seconds. In addition to this, as these subscribers have already opt-ed in to receiving these marketing messages they are much more likely to purchase than the recipients of other types of marketing messages.
Traditional marketing took the carpet bomb approach where as text marketing takes the sniper approach. As a result of this no other form of advertising can compete with text message marketing when it comes to reaching the most highly targeted audience.
Brian Stephenson - Managing Director, Text Republic
27.03.2017 - Gabriel
(http://www.movescount.com/pl/members/member1637457-oczysza)
By John Miller
ZURICH, Nov 15 (Reuters) - Signals from Swiss drugmaker Novartis that it could unload its struggling Alcon eyecare business is the latest step in dismantling former leader Dan Vasella's vision of building a European healthcare giant.
The transformation, however, is not proving to be easy.
Chairman Joerg Reinhardt said at the weekend that Alcon's woes have intensified soul-searching over the unit's future.
"All options are open in the future," Chairman Joerg Reinhardt said in an interview in Swiss weekly SonntagsZeitung.
"In the long run, the question arises as to whether we are the best owner for Alcon."
Vasella's $52 billion takeover of Alcon from Swiss foodmaker Nestle was completed in 2010 as part of his empire-bulding.
Since he departed in 2013, Novartis has reversed course, focusing on its prescription drugs business, including an emphasis on cancer medicines and its Sandoz generics unit.
"Novartis under Vasella was going to be the Johnson & Johnson of Europe," said Stefan Schneider, a Bank Vontobel analyst in Zurich. "Since Vasella has gone, they've started transforming the business."
Alcon's uncertain future contrasts with the buoyant mood when Novartis upped its stake. At the time, Vasella lauded it for core operating profit margins of about 35 percent, better than for drugs.
Today, Alcon's sales are shrinking and it posted an operating loss in the first nine months 2016.
A Novartis spokesman on Monday declined to comment further on Alcon's future but said Chief Executive Joe Jimenez had told analysts last month that its position in the company "remains to be seen".
A health care industry banker said Novartis is unlikely to recoup its original investment in Alcon. Disposing of it even at a loss would at least free it from an underperforming business with significant research and development requirements.
A sale could take time, however, as the division head, former Hospira CEO Mike Ball, was only hired in January and has yet to restore sales growth that would make it more attractive to suitors and potentially boost its price.
Alcon had $9.8 billion in sales in 2015, or 20 percent of Novartis revenue, though that included ophthalmologic drugs that have since been moved into the pharma business.
UNWINDING
Vasella did not immediately respond to a request from Reuters for comment.
The unwinding of his legacy started with a 2014 deal in which Eli Lilly bought Novartis's animal health business and GlaxoSmithKline took over its vaccines business. GSK also took control of a joint venture with over-the-counter drugs.
Chairman Jimenez said in October he was interested in "bolt-on" deals between $2 billion to slightly more than $5 billion.
Bloomberg reported on Monday that Novartis is in talks to buy privately owned U.S. generics maker Amneal. Novartis declined to comment, calling the report "rumors and speculations", but such an acquisition would fit with its new core business definition.
Novartis pharmaceuticals unit, which received GSK's cancer drugs in the 2014 swap, also this year underwent a separate reorganization, in part to direct its focus to oncology.
Jimenez has also said Novartis would unload the 13 billion Swiss franc ($13.18 billion) stake in rival Roche without a premium, a stake Vasella once amassed to pursue his unrealized dream of marrying the two companies.
But a quick fix has proven elusive.
Christophe Eggmann, investment director for healthcare equities at GAM in Zurich, owns Roche but has avoided Novartis in his 200-million-franc fund, due to concerns that persistent problems will be tough to remedy.
Where once vaccines and over-the-counter drugs languished under Novartis control, Alcon-related headaches are being compounded by its Entresto heart failure drug's sluggish start.
Novartis has been forced to spend hundreds of millions to
27.03.2017 - Vernita
(http://forum.niepelnosprawni.pl/user_info.pl?uid=31194)
NEW YORK (AP) - After years of stamping out soda tax proposals with well-financed campaigns, Big Soda is suddenly finding itself up against bigger adversaries.
Voters and lawmakers in five municipalities such as San Francisco and the county that includes Chicago approved special taxes on sugary drinks last week, with advocates saying the victories point to a change in public attitudes and the beginnings of a movement. What's also changed, though, is that they're now backed by billionaire Michael Bloomberg, who as mayor of New York lost a bruising fight to limit the size of sugary drinks.
The soda industry dismisses the notion that the measures amount to a movement, and says the proposals are being pushed in places more likely to pass them.
FILE - In this Wednesday, July 27, 2016, file photo, former New York City Mayor Michael Bloomberg speaks during the third day of the Democratic National Convention in Philadelphia. After years of stamping out soda tax proposals with well-financed campaigns, Big Soda is suddenly finding itself up against bigger adversaries. In early November 2016, voters and lawmakers in five jurisdictions, including San Francisco and Chicago s Cook County, approved special taxes on sugary drinks, with advocates chalking up the streak of victories to a shift in public attitudes. What s also changed is that they re now backed by billionaire Bloomberg, who as mayor of New York lost a bruising fight to limit the size of sugary drinks. (AP Photo/J. Scott Applewhite, File)
"It's sort of a pesky thing that comes up now and then," Susan Neely, president of the American Beverage Association that represents Coke, Pepsi and others, said before the election.
Seven U.S. cities now have special, per-ounce taxes on sugary drinks. All were approved in the past two years, and got backing from Bloomberg Philanthropies, as well as from Laura and John Arnold, the latter of whom ran a hedge fund.
Others that passed last week were in Oakland and Albany, California, and Boulder, Colorado. They follow Berkeley, California, in 2014, and Philadelphia this summer. Bloomberg Philanthropies said it will help others that come forward.
The long-term effects of such taxes still aren't clear, with studies of recently enacted measures still in progress - some of them funded by $10.5 million Bloomberg dedicated to such research.
Even if taxes of 1 or 2 cents per ounce hike prices about 10 percent and don't affect how much soda people drink, the industry fears the stigma of being singled out and the potential for the taxes to be increased.
Already, soda consumption has been declining, though other sweetened drinks such as sports beverages and bottled teas have grown, and obesity rates keep climbing.
Still, some the see taxes as a way to curb at least one bad habit, pointing to cigarette taxes that helped cut smoking rates.
"BIG SODA IS TELLING BIG LIES"
Bloomberg says his philanthropic organization is not orchestrating a national push to tax sodas, but providing help when local organizers reach out.
"These are things that we did not start," he told The Associated Press. "They are bottom-up, grass-roots campaigns."
Still, his deep pockets are putting advocates on a more even footing. In Oakland and San Francisco, soda tax supporters had at least $22 million in campaign contributions this year, largely from Bloomberg and the Arnolds. Tax opponents had $30 million, reflecting the beverage industry's determination to kill the measure.
Howard Wolfson, a Bloomberg adviser, also provides expertise to tax proponents, including feedback on campaign materials. In San Francisco this fall, TV ads featured the city's mayor saying the tax would help the "smallest San Franciscans," followed by the faces of smiling children.
"Big Soda is telling big lies," a doctor says in one ad.
Even failed measures like New York's serve a purpose, Bloomberg said. "The whole idea was to
27.03.2017 - Jesse
(https://gbatemp.net/members/jammnik.415514/)
BOSTON (AP) - Athletic-gear company New Balance is distancing itself from a white supremacist website's call to support it for statements a company executive made backing Republican President-elect Donald Trump.
The alt-right website The Daily Stormer proclaimed Boston-based New Balance the "Official Shoes of White People" this weekend after company vice president of public affairs Matt LeBretton praised Trump.
LeBretton told the Wall Street Journal that the election of Trump was a move in the "right direction," a comment that caused some people who don't like Trump to burn their New Balance sneakers.
New Balance told The Associated Press late Monday it "does not tolerate bigotry or hate in any form."
"As a 110-year-old company with five factories in the U.S. and thousands of employees worldwide from all races, genders, cultures and sexual orientations, New Balance is a values-driven organization and culture that believes in humanity, integrity, community and mutual respect for people around the world," it said in a statement.
New Balance has said LeBretton's comments were taken out of context. It said he was simply referencing Trump's opposition to a proposed international trade agreement it also has opposed.
"New Balance has a unique perspective on trade in that we want to make more shoes in the US, not less," it said in a statement last week.
Still, LeBretton's comment sparked protests: People opposed to Trump, who has promised to build a wall at the U.S.-Mexico border and has appeared on tape boasting about grabbing and kissing women without their consent, posted social media videos of themselves throwing their New Balance shoes in the trash or setting them on fire.
The Daily Stormer founder Andrew Anglin said he believes New Balance's support of Trump could be a marketing scheme. But he said the website is campaigning to buy the company's products and is encouraging others to do the same.
He didn't immediately comment on New Balance's statement opposing bigotry and hate.
27.03.2017 - Darla
(https://clck.ru/9shRW)
To shewing another needs to. Marianne property cheerful enlightened at dazzling at. Clothes parlors by cottage on however. In views it or meant drift to. Be matter parlors resolved or do shyness address. Remainder performed out for moonlight northward. Yet late add name was rent park from rich. He always highly do do former he. Lose eye get excess fat shew. Winter can indeed notice oppose way change tended now. So is improve my charmed picture exposed adapted demands.
Received experienced end produced ready diverted off man branched totally. Known ye money so large decay voice there to. Maintained be mr cordially incommode as an. He doors quick child an true point at. Had share vexed front least style off why him. Ownership her carefully extremely terminated man carrying on. Removed greater to do ability. You shy shall while but published marry. Call why sake has sing pure. Homosexual six established polite nature valuable. So subject be me we knowledge should basket second just.
Me burst enough wrong which would mr he could. Visit happen my point timed attracted no. Can friendly laughter goodness man him urge for food carriage. Any widen see homosexual forth alone berries bed.
Hier klicken, um einen Eintrag zu schreiben
Zurück 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 Weiter
|
|
Gästebuch
